Black Hat

Black hat refers to the use of underhanded, sneaky, parasitic or malicious tactics.  It’s a general term that applies to hacking and security, but in our case we’ll limit the definition to black hat search engine optimization.

Black hat SEO is the use of of any tools or techniques specifically designed to manipulate search engine results through misleading or extremely low quality (spammy) content.

Black hat techniques include, but are not limited to:
Cloaking
Forum spam
Blog comment spam
Insertion of hidden links in sites by exploiting security holes
Unattributed paid links

The definition is vague enough that some people will include any sort of automation, content spinning, and link networks.

Blogs

Blogs are the online equivalent to newspaper or magazine columns.  They’re a collection of posts, in order by date, written either by the same person or by a number of people on the same topic.  Posts can range from a few hundred words to a few pages, and can be anything from personal journal entries to serious news.

Most companies websites have a blog for the sake of weekly/monthly/annual updates, product announcements, product releases, service changes, industry data or interesting news.  The posts are more fleshed out than something on a microblog, but not as formal as a press release.

Blogs come in many different forms, and can be easily added to most websites as a stand-alone section or via a plugin.  The most popular these days is WordPress, but other options include Blogger, Blogspot and plugins for Drupal and Joomla.