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Whether you’re looking to expand into new territories, or just want to stay ahead of the big box store moving in down the street, you have to find a balance between trying and improving new marketing avenues and facing the reality of limited time and resources.
In an ideal world everyone would have time to dabble in every aspect of online and offline promotion, but businesses who spread themselves too thin can compromise their effectiveness or even start to forget about their existing clients. Handing off some of the work can save time, but doing it haphazardly without a solid strategy in place can waste money and destroy reputations.
You need to lay out a plan that works for you, with your schedule, that builds your brand and reputation without compromise, in avenues that make sense for your business, and ultimately brings in happy customers.
Start by reading through some of the articles on the site to get an idea of the strategies and pitfalls out there.
As you read through, hovering your mouse pointer over common terms will show you their definition from the encyclopedia.
If it’s a little more than you feel like diving into, contact us for a free consultation.